Hans Wilsdorf, a long time creator fine, Swiss jewlery, registered his trademark for Rolex in 1908. His watch became one of the first to use automatic changing dates on the dial.

Rolex was also the first to include a changing day and date. Rolex broke through water barriers with their first waterproof wristwatch in 1926.

Rolex is one of the most famous watches, worldwide. It is the official watch used for Wimbledon as well as for the Australian Open.

The Rolex Submariner was seen in many of the James Bond movies as well as the stainless steel version of this classic time piece called the Rolex GMT Master.