Tag watches are a brand of luxury sports watches manufactured by Tag Heuer of Switzerland.

Founded by Edouard Heuer, the company has been in business for 150 years. While the Swiss are generally known for precision watchmaking, Tag Heuer watches take that to another level entirely with their revolutionary designs.

Favored by many celebrities such as Steve McQueen, Leonardo DiCaprio and Tiger Woods , Tag watches have been an integral part of professional sports for many years. Tiger Woods actually consulted on the design for the Tag Heur Professional Golf Watch.

Due to their reputation for accuracy, Tag Heuer has been the official timekeeper at three Summer Olympic Games.