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There are a lot of different watch brands on the market and this site is intended to be your guide to where these brands have come from, where they are going and what the latest trends are.

The first machine manufactured watch was produced in the mid 1800’s, and the market for watches has changed a lot since then! Of course watches were initially designed as a time-keeping device, but have evolved to become a status symbol – a sign of wealth and affluence. Current estimates are that the international market for luxury watches is worth more than £20 billion ($30 billion) annually.

Rolex has the biggest share of the global luxury watch market at almost 50% (followed by Swatch / Omega and Louis Vuitton / Tag Heur) based on a recent study. Because a watch is regarded as a status symbol amongst affluent circles, there is rising demand amongst the so-called “new rich” for six-figure watches (watches costing £100,000 or more). The largest area of growth is in the East and the Gulf States.

Because of the market domination of Rolex, it is also the most frequently copied brand, if you are buying a Rolex watch, beware of Rolex replicas.