Marketing is one of the most demanding careers today. It is the only profession where hard work and action don’t always translate to better results. Nevertheless, marketing professionals possess another set of skills and mindset that help them bring out the best in every marketing campaign, hence higher chances of success. Discussed below are 5 of the traits of a seasoned and successful marketing leader.
1. Creative Thoughts and Imaginative Ideas
Marketing is all about being creative and looking for ways to woo your target audiences. That said, you need to approach marketing differently and even bring in unique ways to introduce and market your product without following in any other marketer’s shoes. This is where creative imagination comes in. In addition to possessing original thoughts and ideas, a good marketer will notice /recognise a creative idea/opportunity from far. He/she can cultivate on his/her team’s creative ideas to help them come up with better solutions.
2. A Strategic Mind
Proper planning is mandatory for any project to be successful. Some of the best marketers on the market today can plan a project from execution to results without missing a bit. Although successful marketers have juniors and assistants helping with planning a project, they play the sole role of outlining the project details to ensure the overall goals are realised. It also means making corrections to plans that seem off, and also steer the team in the right direction. Without a strategic mind, even the team wouldn’t know what direction they are headed to. The team leader can, however, envision the results even during the planning stage. It is also worth noting that, a good marketing leader can delegate tasks based on each person’s strengths, thus bringing out the best out of them.
3. Ability to See Beyond Results
The key to a successful marketing career is being able to see way beyond project results. Luckily though, data mining today is considerably easier than it was a few decades ago. You can monitor how a marketing campaign is performing from the comfort of your desk. Analysing the data captured helps one plan ahead and make adjustments where needed according to the current market trends. A good marketer will also be able to interpret market trends and even see what the future holds even after the marketing campaigns are over. He/she can use the insight to make decisive moves towards achieving the company/organisation’s goal.
4. Has Contacts Everywhere
As a marketer, you need more than your team to make an impact on the market. The modern marketer today uses all channels to create/drive new connections and opportunities whenever presented with the chance. To a marketer, everyone is a potential client, one of the reasons they mingle with virtually everyone in all industries. This leaves him with a contact list full of potential clients and fellow marketers. It is also worth knowing that marketers will classify their contacts book according to importance and connections. A rich contact book means you are influential everywhere you go – this is a quality all employers look for in marketers.
5. He/she Knows When to Delegate
As hardworking as you can be, there are times when you’ll need someone to run an errand or check with a client somewhere. Every successful marketer knows this, one of the reasons he/she will delegate some of his/her responsibilities to team members. This not only ensures more work is done but also enables the team to be able to work efficiently even in your absence. Delegating tasks also gives you time to follow up on things you aren’t conversant well. This lets you learn something new to make your marketing career prosperous. As long as you can delegate tasks to your team members, every member will learn how to handle various tasks, making the team invincible. As the saying goes, you are as good as the people around you. A good team leader and marketer will also allow the team members to handle tasks on their own, and only come in when someone seems stuck or needs advice on something.